Wellness & beauty | META Ads Setup / UK

The client is Salt Plus Holistic Spa Limited, a multi-service wellness and beauty center located in Chelmsford, UK. The spa offers a range of services, including salt therapy (halotherapy), podiatry (foot health), cosmetology, and massage.

The target advertising channels were Facebook and Instagram.

Work Performed on the Project

Based on the initial brief and strategic analysis, the following tasks were completed to launch the campaign:

• • Audience Segmentation and Targeting Setup:
    • Three primary audience segments were developed based on the key services.
    • Geographic Targeting: The campaign was focused on Chelmsford and neighboring towns like Brentwood, South Woodham Ferries, Maldon, and Billericay, as well as reaching potential clients from East London with easy transport access.
    • Demographic and Interest-Based Targeting:
      • Salt Therapy: Users aged 25-50 with interests related to respiratory issues, skin conditions, and ENT diseases.
      • Podology: Users aged 20-55 interested in podology and foot health.
      • Cosmetology: Users aged 20-55 interested in injectable cosmetology.

     

Ad Creative and Copy Development:

• • Unique ad copy was created for each of the three target segments (Salt Room, Podology, Injection Cosmetology) to address specific customer needs and motivations.
  • The copy for the Salt Room focused on strengthening immunity and alleviating chronic respiratory conditions.

• • The Podology ads highlighted solutions for common foot health problems like calluses, ingrown nails, and fungal infections.

• • The Cosmetology ads emphasized safety, visible results, and a natural look for procedures like anti-wrinkle injections and lip augmentation.

• • • Visuals were prepared for placement in Facebook Feed, Instagram Feed, and Stories formats.

 

• Campaign Goal and Lead Form Configuration:
  • The advertising campaigns on Facebook and Instagram were configured with the «Lead Generation» objective to capture potential client information directly within the platform. This involved setting up and integrating native lead forms for each ad.

 

Commentary

This project involved a comprehensive setup phase for a lead generation campaign targeting a local UK market. The initial stage was focused on establishing a strong foundation by defining precise audience segments and crafting tailored messaging for each service vertical.