Photo retouching | Meta Ads Setup / US
Client: RestAndTouch, a professional photo retouching service.
Niche: High-end B2B photo editing and retouching.
Region: The primary market is the USA, with some clients in Europe. The service is open to clients worldwide, excluding CIS countries.
Target Audience: The core audience consists of successful photographers and owners of photo studios with a high volume of clients who need to save time on post-production.
Task: The primary goal of the advertising campaign was «Sales from the Site». The specific objective was to attract long-term clients capable of providing a steady stream of orders (e.g., 4-10 orders per month, with 3-10 photos per order) rather than one-time small orders. The client was willing to pay up to $100 for a «good client» who would establish a long-term partnership.
Solution
To achieve the client’s goals, a segmented approach was developed for the advertising campaigns on Facebook and Instagram. The strategy was based on targeting professionals in the US market who rely heavily on high-quality visuals for their business.
The target audience was divided into three distinct segments:
- Photographers and Photo Studios: Professionals who directly need retouching to manage their workflow and enhance their final product.
- E-commerce Entrepreneurs: Business owners who require high-quality product photos to drive online sales.
- Marketing Specialists: Professionals who use compelling visuals for marketing campaigns and need reliable editing services to increase client ROI.
Targeting Settings:
- Geography: United States.
- Age: 30–55 years.
- Detailed Targeting by Segment:
- Segment 1 (Photographers & Photo Studios): Targeting based on job titles and interests such as Self Employed Photographer, Professional Photographer, Studio Photographer, Portrait Photographer, Wedding photography, Fashion photography.
- Segment 2 (E-commerce Entrepreneurs): Targeting based on job titles like E-commerce Specialist, E-Commerce Director, Online Shop, E-commerce Strategist.
- Segment 3 (Marketing Specialists): Targeting based on job titles and interests including Marketing Consultant, Social Media Manager, Head of Marketing, Social Media Strategist.
This segmentation allowed for the creation of tailored ad copy and creatives that addressed the specific needs and pain points of each professional group.
Work Process
The campaign was executed on Facebook and Instagram. To capture potential clients’ information, lead generation forms were used. These forms included fields for name, phone number, email, and a descriptive field for the user to specify their retouching needs.
Creatives: Visuals were a key component of the campaign. Both static images (Photo cards for Facebook & Instagram Feed) and videos (for Facebook & Instagram Stories) were created and customized for each of the three audience segments. The client provided access to a portfolio of high-quality «before and after» photos, which were recommended for
Ad Copy: The ad copy was crafted to resonate with each segment, highlighting key client benefits such as time-saving, improved quality, and fast turnaround.
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- Ad Text for Photographers: «📸Calling all Busy Photographers and Photo Studios! ✨ Elevate your visuals, enlarge free time, and gain more profit with our expert retouch! ✨… Let us perfect your business, so you can focus on capturing the perfect shot. 🎥💡».
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- Ad Text for E-commerce Entrepreneurs: «Affordable Photo Editing for E-commerce Success! 📸 Our Photoshop editing services are crafted to boost your online sales! 💼… Give your customers a reason to click ‘Buy.’ Let’s make your products irresistible together. 📈».
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- Ad Text for Marketing Specialists: «Use our Power of Photo Editing to Increase Your Profit! 📸 In the world of digital marketing, visuals are everything. Our photo editing services empower you to deliver exceptional campaigns that convert! 🪄… Maximize your client’s ROI with visuals that tell a compelling story. 🚀».
All ads included a clear call to action: «Ready to take it to the next level? Contact us today! 📩».
Results
The provided documents focus on the planning and setup stages of the campaign, including a budget forecast.
Conclusion: The campaign was strategically planned with a clear understanding of the client’s business goals and target audience.
By segmenting professionals in the US market and creating tailored messaging, the foundation was laid for an effective lead generation campaign.
The forecasted CPL of $36.39 , but the actual is lower than $18 per lead, which indicates a strong potential for a high return on investment, aligning perfectly with the client’s objective of acquiring long-term, high-value B2B clients.
