Moving services | Quiz Development / US
This case study outlines the development and performance of a quiz designed to generate qualified leads for a moving company. The focus is on the quiz’s structure, user engagement, and the data collected.
1. Objective of the Quiz
The primary goal of the quiz was lead generation. The quiz was designed to attract potential customers looking for moving services and capture their specific needs and contact information. By asking a few targeted questions, the company aimed to create a favorable moving request tailored to the user’s budget and requirements, promising a «safe move at an affordable price».
A secondary objective was the segmentation of the target audience. The quiz collects crucial data that allows the company to understand the scope and specifics of each potential move, such as its size, required services, and logistics.
2. Development Process
The quiz was structured as a multi-step process to gather essential information logically and progressively.
Quiz Structure and Logic:
The quiz consists of several core questions designed to qualify the lead and define the scope of the moving job. The user journey appears linear, taking the user from logistical details to service selection and finally to contact information submission. The core question blocks are:
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- Logistics: ZIP code of origin and destination, and the preferred move date.
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- Scope of Move: Size of the move, with options like «Studio Apartment,» «Small/Large 1-4 Bedroom Apartment/House,» «Room or less,» and «Commercial Move».
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- Additional Services (Checklist): Users can select multiple value-added services such as «Loading/unloading,» «Lowering/raising,» «Furniture disassembly,» «White glove packing,» and «Temporary storage at a warehouse».
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- Open-Ended Comments: An optional field for users to add specific notes, like «Moving from 2 locations» or «Unmount a TV».
- Contact Information: The final step requires the user’s first name, last name, phone number, and email address.
Tone of Voice: The introductory text sets a reassuring and professional tone, promising to eliminate «stress and unexpected expenses» and provide «a safety guarantee». The final message, «Many thanks for your answers!», is polite and confirms successful submission.
3. Results
The provided data contains a substantial list of individual quiz submissions, allowing for a quantitative analysis of lead generation and user behavior.
Quantitative Indicators:
- Total Leads Generated: The documents list approximately 849 completed individual responses, which can be considered generated leads.
Analysis of User Completion Times:
The source documents include start and submit timestamps for many entries. An analysis of these times shows that most users completed the quiz quickly, typically within 1 to 3 minutes. This suggests the quiz is well-paced, not overly long, and the questions are straightforward, minimizing user drop-off. Some outliers took longer (e.g., 30+ minutes), which could be due to interruptions or users taking time to gather information.
4. Conclusions and Recommendations
What Was Achieved:
- Successful Lead Generation: The quiz effectively captured a high volume of leads, providing the sales or operations team with a steady stream of potential clients.
- Effective Data Collection: The quiz gathers the necessary preliminary data to prepare a tailored quote, saving time for both the customer and the company. The segmentation by move size and required services is particularly valuable.
Quiz Preview — https://yigy2uvg9q3.typeform.com/to/aqOedESD
