Moving services | Quiz Development for Lead Generation / USA

This case study examines the development and implementation of an online quiz for Lion Movers, a company providing concierge moving services. The objective was to generate qualified leads by offering users a competitive quote in exchange for key details about their move.

1. Objective of the Quiz

The primary goal of the quiz was lead generation. By answering five simple questions, potential clients could receive a personalized, competitive quote for a «VIP moving service». This approach was designed to capture high-intent prospects actively planning a move and segment them based on their specific needs.

Key objectives included:

• Generating Leads: Capturing contact information (name, phone, email) from potential customers.
• Qualifying and Segmenting the Audience: Gathering essential data to prepare a tailored moving plan and quote, such as move size, required services, and handling of special items. This allows the sales team to understand the client’s needs before the first contact.

 

2. Development Process & Quiz Structure

The quiz was structured as a straightforward, five-question sequence designed to be quick and user-friendly, guiding the user logically from general details to specific requirements.

 

Quiz Structure:

• • Step 1: Introduction & Welcome Screen
    • Headline: «Do you want to experience the benefits of a VIP moving service?».
    • Value Proposition: The quiz immediately presents the core benefit: receiving a competitive quote for a concierge moving service from Lion Movers. It emphasizes the guarantee of safe and timely transportation of belongings.

 

• Step 2: Logistics — Route & Timing
  • • Question 1: «Enter the ZIP code of the origin and destination of your move» (e.g., from 98105 to 98115). This question qualifies users based on geography, confirming they are within the service area (Washington state).

  

  

  • • Question 2: «What is the preferred date for your move?». This helps gauge the urgency and timeline of the potential client.

  

   

• Step 3: Service & Move Size Specification
  • Question 3: «Select the type of services that you may need during your move».
    • • Options included: White glove packing, Loading/unloading, Furniture disassembly, Lowering/raising, Temporary storage at a warehouse, Other. This segments users by the complexity and scope of services required.

    

  • Question 4: «What is the size of your move?».
    • • Options ranged from «room or less» and «studio» to multi-bedroom apartments, private houses, and commercial moves, covering a wide spectrum of client types.

    

   

• Step 4: Special Requirements
  • Question 5: «Do you have any of the items listed below?».
    • • Options included: Piano, Gun safe, Refrigerator, Any other items that require special attention. This identifies high-value or complex jobs that require specialized handling and planning.

    

   

• Step 5: Lead Capture Form
  • • Call to Action: «Please leave your contact information and a moving expert will reach out to you soon».
    • Fields: Name, Phone number, Email address. This is the final step, positioned after the user has already invested time and provided key details, increasing the likelihood of completion.

  

 

Tone of Voice: The language used throughout the quiz is professional and service-oriented. It emphasizes benefits like «VIP service,» «high-quality service,» «saving time and hassle,» and the creation of a «personalized moving plan,» which aligns with the premium positioning of a concierge moving company.

3. Design and Visual Elements

The provided documents contain the text and structural logic for the quiz but do not include final design mockups, color palettes, or interface screenshots. The available materials are functional drafts focused on content and flow rather than visual aesthetics. The consistent inclusion of a phone number, «Call Us (425) 256-2288,» on each screen suggests it was a key, visible element of the interface.

 

4. Results

Quantitative Analysis:

• Total Leads Generated: A manual count of unique contact entries (Name, Phone, and/or Email) across the response data shows approximately 150 completed submissions that can be qualified as leads. 
• Average Completion Time: An analysis of these timestamps indicates that the average user took approximately 1.5 to 3 minutes to complete the quiz. 
• User Segmentation Insights (from responses):
  • A significant portion of leads are for moving specialty items, particularly pianos. This suggests the quiz is effectively attracting a niche, high-value customer segment.
  • «Loading/unloading» is the most frequently selected service among those who specify one.

 

 

5. Conclusions and Recommendations

What Worked:

• Effective Lead Generation: The quiz successfully captured a substantial number of leads with detailed information, qualifying them for the sales team.
• Strong User Segmentation: The quiz structure effectively segments users by their specific needs (move size, services, specialty items), providing valuable data for creating personalized quotes.
• Efficient User Experience: The short completion time suggests the quiz is well-structured and does not deter users with excessive length or complexity.

Quiz preview — https://yigy2uvg9q3.typeform.com/to/aJgnE4da