Moving services | Lead Generation Quiz / USA
This case study outlines the development and performance of a lead generation quiz for the moving company, «Two Men And A Moving Van». The objective was to create a tool to capture and qualify potential customers seeking moving services.
1. Objective of the Quiz
The primary goal of the quiz was lead generation. By engaging potential customers with a series of targeted questions, the company aimed to collect essential move details and contact information. This process allows a moving expert to follow up with a tailored price offer, effectively turning a website visitor into a qualified lead.
The secondary objective was customer data collection and segmentation. The quiz gathers key information such as move locations (ZIP codes), preferred dates, required services, and the size of the move, which helps in preparing a precise and relevant quote.
2. Development Process
The quiz was structured as a simple, linear funnel consisting of 6 distinct steps designed to gather all necessary information for a preliminary moving quote.
- Step 1: Introduction & Location. The quiz begins by stating its purpose: to provide the best possible price for moving services. The first question asks for the origin and destination ZIP codes to determine the travel distance within Washington state.
- Step 2: Scheduling. The user is prompted to select their preferred moving date. This helps with scheduling and availability checks.
- Step 3: Service Selection. This step allows for the segmentation of user needs. Users can select multiple services from a list, including:
- Loading/unloading
- Lowering/raising
- Furniture disassembly
- White glove packing
- Temporary storage at a warehouse
- Other
- Step 4: Move Size. To estimate the required vehicle size and manpower, the user selects the size of their move, ranging from a single room to a commercial move. Options include:
- One room or less
- Studio
- One-bedroom apartment
- Two-bedroom apartment
- Three-bedroom apartment
- Private house
- Commercial move
- Step 5: Special Items. This question identifies any items that may require special equipment or handling, such as a piano, gun safe, or refrigerator.
- Step 6: Lead Capture Form. The final step is a lead capture form asking for the user’s name, phone number, and email address, with a promise that a moving expert will contact them soon.
The tone of voice is helpful and service-oriented. Each step is accompanied by a reassuring statement that reinforces the company’s value proposition, such as «We offer fair rates for a high-quality service» and «Let us take care of packing, storing, and unpacking your belongings».
3. Results
The provided data allows for a quantitative analysis of the quiz’s performance in lead generation.
- Total Leads Generated: By counting the individual entries across all pages, we can determine that a total of 2061 leads were generated.
- Timeline: The submissions were recorded between June 1, 2024, and September 22, 2025.
Analysis of User Preferences (based on 2061 submissions):
- Most Requested Service: The most frequently selected service was «Loading/unloading,» which appeared in nearly every submission. «Furniture disassembly» and «White glove packing» were also commonly requested.
- Most Common Move Size: The most common move sizes selected by users were «Small 1 Bedroom Apartment,» «Small 2 Bedroom Apartment,» and «Room or less».
- Special Items: A notable number of users indicated they had special items requiring extra care, such as pianos, refrigerators, and gun safes.
The Quiz Preview — https://yigy2uvg9q3.typeform.com/to/Yjht9D8R
