Marketing Services in LA | Quiz Creation / USA
1. Quiz Goal
The primary objective for developing this quiz is to increase brand awareness and raise sales. The quiz aims to address potential clients’ needs and challenges, such as the requirement for «strong communication from both ways, discounts/offers, [and] speedy delivery».
The quiz is designed to gather crucial information regarding client interests, thereby enabling target audience segmentation and lead qualification
. Key information collected includes:
- The type of service/product of interest.
- The client’s budget.
- Implementation/delivery deadlines.
- Other relevant details such as client goals, competitors, and previous experiences with social media agencies or advertising.
The desired call to action for website visitors after completing the quiz is filling out a form or making a call. As a bonus or incentive for completing the quiz, clients are offered a «30-minute free consultation after which we will provide [a] special offer for their business».
2. Development Process
The quiz development process is focused on collecting data typically gathered by sales managers during initial client contact.
- Question Formulation Principles: The key questions within the quiz are designed to mimic the first three questions a manager would ask a new client: «why do you need digital marketing?», «which services are you interested in?», and «how much budget do you plan to spend?». The answers to these questions are crucial for understanding client needs and expectations.
- Information Collected: The quiz gathers data on the type of service/product, budget, implementation/delivery dates, client goals, competitors, and past experiences with social media agencies or ads.
- Service Specializations: The quiz is oriented towards services such as «social media marketing, production, [and] website development».
3. Conclusions
- What was achieved: An effective tool built on Typeform has been created to gather essential information about potential clients’ needs and interests, including service/product type, budget, and timelines. This enables preliminary lead qualification. A clear incentive, a «30-minute free consultation,» is offered for completing the quiz, acting as a strong motivator for user engagement.
Active Link: https://7ml76mlpq6y.typeform.com/to/RgFWFBmM
