Luxury fashion | META Ads Setup / EU

Verum modo, a luxury brand clothing store focused on authentic, high-end fashion. The business operates primarily in Central/Western Europe and Asia, with a focus on countries like Kazakhstan, France, Italy, Spain, and the UAE.

Goal: The primary objective was to launch a lead generation campaign on Facebook and Instagram. 

Work on the Project

Based on the client’s brief and objectives, a comprehensive setup for the initial advertising campaign was performed. The scope of work included the following stages:

• Audience Selection and Targeting Setup:
  • Based on the brief and market analysis, three distinct audience segments were developed to target high-intent users interested in luxury fashion.

Detailed targeting was configured for each segment, layering interests, behaviors, and demographics. Key settings included:

• • Geography: Specific European and UAE countries were targeted for each segment (e.g., Germany, France, UK for jackets; UAE, Italy, Spain for blouses and sneakers).
  • Demographics: The core audience was defined as women aged 25-45.
  • Interests & Behaviors: A multi-layered targeting approach was used, requiring users to match an interest in Versace AND indicators of high purchasing power (Expensive Taste, High-net-worth individual) AND the Engaged Shoppers behavior, along with specific product interests like Jacket, Dresses, or Sneakers.

Ad Creative Development:

• • Ad copy was crafted for each of the three audience segments, tailored to the specific products being promoted.
  • The texts highlighted key brand advantages such as 100% authenticity, Italian origin, fast delivery, and responsive customer support.
  • A promotional offer (15% OFF for ordering a product bundle) was integrated into the ad copy to incentivize action.
  • A clear call-to-action («Write us in DM») was used to align with the client’s lead generation goals.

• Campaign and Goal Configuration:
  • Advertising campaigns were set up for both Facebook and Instagram, with placements configured for the Feed and Stories to maximize reach.
  • The campaign objective was configured to drive traffic to Facebook/Instagram Messenger, directly supporting the goal of generating leads via direct messages.