Legal services | Quiz Creation / US

This case study outlines the development, implementation, and results of a lead generation quiz for a legal services project identified as L4H.

1. Goal of the Quiz

Based on the structure of the quiz and the data collected, the primary goal was lead generation. The quiz was designed to pre-qualify potential clients who have been injured in an accident and collect their contact information (First name, Phone number, Email) for further legal consultation. An implicit secondary goal was the initial segmentation of leads based on the type of injury, the time of the incident, and their previous interactions with legal professionals.

2. Development Process

The quiz was structured as a multi-step form designed to guide users through a series of qualifying questions before asking for their contact details.

• • Quiz Structure: The quiz consists of at least four steps:
    1. 1. Type of Injury: The user is asked to specify how they were injured. The available options include «Vehicle accident,» «Motorcycle accident,» and «Other».

    

    1. 1. Time of Injury: This question clarifies the timeline of the incident. The options are «This month,» «This year,» «Less then 2 years ago,» and «More then 2 years ago».

    

    1. 1. Prior Legal Action: This step determines if the user has already sought legal help with options like «Yes, I already filed» and «No, not yet».

    

    1. 1. Contact Form: The final step is a lead form that collects the user’s «First name,» «Phone number,» and «Email».

    

  • Logic and Flow: The flow is linear, guiding the user from a general question about their situation to more specific details, culminating in the collection of contact information. After submitting their details, users are shown a «Thank you for your answers!» message, which confirms the successful completion of the quiz.

 

3. Results

The provided data contains examples of 18 completed quiz submissions

• Traffic Sources: All tracked leads originated from google_ads CPC campaigns, confirming the effectiveness of this channel for driving qualified traffic to the quiz.

The Quizies Examples:

• https://form.typeform.com/to/DJU4620t
• https://form.typeform.com/to/HfSuGl1D
• https://form.typeform.com/to/unD9IwgP