Lead Generation for Equipment Worth $15K

CPL $3,3 | Price $15K | B2B LeadGeneration in Fb/IG, Linkedin, Twitter

Role

✔FB, IG, LinkedIn, Twitter Lead Generation Expert

Project goal

✔About the Project
Ln-Print is a company that works in B2B and sells industrial printers for printing on walls.
Promotion region — UK.
✔Main Goal
Collect potential customers’ contacts (name and cellphone number) through a lead form.

Solution

✔First of all, we analyzed the current situation.
Therefore, we’ve developed the following Audience Segments for further promotion:
1. Developers
• Interests: Building, Construction, Home construction or Building material
• Job title: Building Construction Contractor, Construction Project Manager, Building Contractor, General contractor, Builder, Construction Supervisor, Construction engineering, Civil Engineer/Project Manager, Civil Engineering Manager, Civil engineer, Civil Engineering Designer, Civil engineering, CIVIL Engineers or Architecture ;
• Industry: Construction and Extraction or Architecture and Engineering.
• And must also match:
• Interests: Printing, Print on demand, Design, Drawing, Interior Architecture, Interior design, Creativity, Modern architecture, Painting or Sketch (drawing).
2. Paint Specialists
• Interests: Modern art, Visual arts, Decorative arts, Spray painting, Sketch (drawing), Paint, House painting and decorator, Primer (paint), Drawing, Paint roller or Maintenance, repair, and operations
• Job title: Painting Contractor, Paint Specialist, Paint Supervisor, Painter Supervisor, Painter Apprentice, Painter Helper or Painter Assistant.
• And must also match:
• Interests: Interior design or Interior architecture.
3. Interior designers
• Field of study: Interior Design & Decoration, Interior Design/Art or Interior design;
• Employers: Interior Designer, Interior designs or Art & Interior Design;
• Job title: Interior design, Interior Designer/Owner, Interior Design Consultant, Architectural designer, Commercial Interior Designer, Interior Design Coordinator, Architect/Project Manager, junior Interior designer, Kitchen Designer, Kitchen and Bath Designer, Kitchen/Bath Designer or Furniture designer;
• Industry: Installation and Repair Services.

Then we made 24 customized ads for different placements (Facebook Feed, Instagram, LinkedIn, Twitter and Stories).
Later we maintained the campaign made A/B tests every two weeks — changing banners, target audiences and, texts, and others to improve conversion rate and reduce cost per lead.

✔Test period results — Average Cost per Lead:
— Facebook — $20,6
— Instagram — $20
— Linkedin — $142
— Twitter — $3,3
Min cost per device is $15K.

Therefore, we consider the test period successfully completed — other results under NDA.