Google Ads for Services Worth $55K
CPL — $13 | Service Price — $55K | Google Ads for Surrogacy Services
Role
✔Google Ads Lead Generation Expert
Project goal
✔About the Project
SurrogateBaby is a company that provides reproductive services.
Promotion region — USA, EU.
✔Main Target
Lead Generation via Google Ads.
Solution
✔First of all, we analyzed the current market demands.
Therefore, we set up advertising campaigns in Google Ads for Search and GDN for 300 keywords and 300+ advertisements.
We used conversion search phrases that indicated an interest in the type of service and worked with indirect demand.
✔Immediately after the advertising campaign launch, we received significant results.
We continued to run A / B tests every two weeks to optimize the cost of customer acquisition.
As part of the A / B tests, we changed graphic creatives, text descriptions of ads, headlines, etc.
✔We’ve worked on this project for more than three years, and here is the average for the last six months:
― Advertising budget — $7806
― The number of attracted leads — 609 pcs.
― Average cost per lead — is $12.93
p.s. Our initiative stopped the project on the 24th of February 2022 when Russia attacked Ukraine.