Google Ads for Team Building Services

ROAS 1618% | CPL — $18 | Google Ads for Remote Team Building Services

Role

✔Google Ads Lead Generation Expert

Project goal

✔About the Project
Remote Team Buildings is a company that provides B2B Services.
Promotion region — USA, Canada.
✔Main Target
Lead Generation via Google Ads.

Solution

✔First of all, we analyzed the current market demands.
Therefore, we set up advertising campaigns in Google Ads for Search and GDN for 300 keywords and 300+ advertisements.
We used conversion search phrases that indicated an interest in the type of service and worked with indirect demand.

✔Immediately after the advertising campaign launch, we received significant results.
We continued to run A / B tests every two weeks to optimize the cost of customer acquisition.
As part of the A / B tests, we changed graphic creatives, text descriptions of ads, headlines, etc.

✔The average statistics per month:
― Advertising budget — $1953
― The number of attracted leads — 109 pcs.
― Average cost per lead — is $17.92

Min price is $290 per event for up to 10 guests.
Considering that by paying $17.92 for a new lead, the company ensures earnings of $290.
― ROAS = 1618%