Buying used electronics | Ad campaign setup / US

Vegas Phone Buyers, a business specializing in purchasing used Apple technology such as iPhones, MacBooks, and iPads.

Project Work

The following tasks were completed to prepare for the advertising campaign launch:

Audience Selection and Targeting Setup:

• • Three core audience segments were developed: users looking to sell their iPhone, MacBook, or iPad.
  • Targeting was configured for users aged 20-55 of all genders, located in the Las Vegas Valley, Nevada, US.
  • Detailed interests and behaviors were selected for each segment. For example, the «iPhone Users» segment combined financial interests like «Loan» and «Credit» with Apple-specific interests («iPhone,» «App Store») and behavioral targeting for owners of specific iPhone models (iPhone XS, XR, X, etc.).

• Creative Development:
  • Ad creatives were designed for placement in Facebook & Instagram Feeds and Stories.
  • Unique ad copy was written for each audience segment, encouraging users to sell their devices for cash. An example for the «iPhone Users» segment is:
    
    Need fast money? Your iPhone is worth more than you think! 📱🍏 Sell it to us for the top price. 🤑 We buy used iPhones in any condition: 🔹 brand new 🔹 cracked 🔹 water damaged 🔹 old etc. Say goodbye to your iPhone and hello to cash in your pocket. 💰 👉 Contact us today to get started.
    

 

• Campaign Goal and Lead Form Configuration:
  • The campaign objective was set to «Lead Generation» for all ad sets.
  • A custom lead form was created with qualifying questions to gather detailed information from potential sellers:
    1. 1. Which Apple device(s) do you want to sell for cash?
       2. What is the condition of your Apple device(s)?
       3. What is the model and storage capacity of the Apple device(s)?

    

 

Commentary

This project involved the comprehensive setup of an advertising campaign from scratch. All key preparatory stages were completed, from in-depth audience analysis and segmentation to the creation of tailored ad creatives and the configuration of lead forms designed to capture high-quality inquiries.