B2B video production | Paid Ads Setup / US

Olena Z Films is a professional video production company based in Las Vegas, Nevada, USA. The company specializes in providing video coverage for trade shows and conventions, including event highlights, customer testimonials, demo videos, and live streaming services. Key competitive advantages include fast delivery (2-5 days), affordability, and experience working with international brands like Miele and TripAdvisor.

 

Project Work

A multi-platform advertising campaign was prepared and configured on Facebook, Instagram, and LinkedIn. The work included the following stages:

• Audience Segmentation and Targeting:
  • Based on the client brief and a list of upcoming events in Las Vegas, several key audience segments were identified.
  • Retargeting audiences were created to engage users who had previously visited the client’s website.
  • Cold audiences were built by targeting users based on their professional roles, interests, and behaviors related to specific major events (e.g., MWC, G2E, IMEX America, SEMA Show).
  • Targeting criteria included demographics (age 25-50), geography (United States), job titles (Founder, CEO, Director, Owner), and interests (Event Management, Startup company, Marketing, specific industries like automotive or technology).

 

• • Ad Creative and Copywriting:
    • Ad copy was developed for each audience segment, tailored to the specific event they were interested in.
    • The copy highlighted the client’s key value propositions: fast delivery, the ability to increase sales with professional video, last-minute booking availability, and trust from major brands.
    • Here is an example of the ad copy for the retargeting audience:
      Any Video Crew Yet? Last Minute Booking! Up to Date Equipment & Different Size Crew. Trusted by T-Mobile, Miele, TripAdvisor, Bryght, ETA, RISE, and others. We produce: Event Highlights; Testimonials; Product Demos; Panel Discussions; and others. Add a Professional Video of Your Vegas Show! It Can Increase Sales X3. Book 30 Min Free Consultation.

 

• Campaign and Lead Form Setup:
  • • The advertising campaigns on Facebook and Instagram were configured with the «Lead Generation» objective.
    • A native lead form was created directly on the platforms to simplify the process for potential clients. The form requested the user’s full name, phone number, and email address.
    • Multiple ad sets were prepared for both prospecting and retargeting efforts across Facebook, Instagram, and LinkedIn.

  

 

Commentary

This project focused on establishing a foundational lead generation system targeting a high-value B2B audience. The strategy was built around event-based marketing, allowing the client to reach relevant decision-makers at the precise time they were planning their presence at Las Vegas conventions.