3D rendering services | Targeted Advertising Campaign Setup / US

The client, Empire Render, operates in the B2B sector, specializing in rendering services such as drone/aerial, photomontage, 3D/360, product, furniture, exterior, and interior visualizations. The primary objective of this advertising campaign was to initiate lead generation in the UK, USA, and Canada markets. The project involved the comprehensive setup of advertising campaigns across Meta platforms (Facebook, Instagram) and LinkedIn, focusing on preliminary testing and preparing for a full-scale launch.

Project Work

The project encompassed a detailed setup of advertising campaigns, including:

• • Preparation of Advertising Accounts and Settings: Initial advertisement settings were configured across Facebook, Instagram, and LinkedIn, based on an analysis of the niche and competitors.
  • Audience Selection and Targeting:
    • For Facebook/Instagram: Four key audience segments were developed: Retargeting, Look-a-like (1% based on retargeting data), users who visited the /contact page, and users identified as interested in rendering.
    • For LinkedIn: Three audience segments were defined: Retargeting, users who visited the /contact page, and users identified through specific interests.

     

Development of Advertising Creatives:

• • Text Advertisements (Facebook & Instagram): Specific ad texts were crafted for each segment. For Retargeting, the focus was on high-quality 3D visualization to save on photoshoots. For Look-a-like audiences, the messaging highlighted how 3D visualization presents products and services optimally. For visitors to the /contact page, ads emphasized time and profit savings through photorealistic rendering. For interest-based audiences, the benefits of efficient 3D visualization for goods, furniture, and interior rendering were highlighted.

• • Text Advertisements (LinkedIn): Tailored texts were developed for LinkedIn segments. Retargeting ads focused on high-quality 3D visualization. Ads for /contact page visitors emphasized saving time and increasing profits, showcasing interior and furniture rendering. Interest-based ads promoted photorealistic and efficient 3D visualization services.
  • Ads were generated for various formats, including Facebook posts, Stories, and Instagram posts, all set with a lead generation objective.

 

• • Setting up Goals and Lead Forms: All campaigns were configured with a «Lead generation» objective. Lead forms were integrated into the campaigns for both Facebook & Instagram and LinkedIn, allowing for direct lead capture.