Influencer UGC Marketing | SEO Audit & Promotion Preparation / US

 

About the Client:

• Project Topic: The client, Factor Four Media, operates in the Marketing/Advertising industry, specializing in Influencer Marketing Campaigns and UGC Video Marketing for Paid Media.
• Region: The target region for promotion is the USA.
• Site Type: The website, www.factorfourmedia.com, is a corporate/service website built on WordPress.
• Client Goal: The primary objective was to conduct an audit of the current SEO state of the website and to prepare a robust foundation for future search engine promotion and error elimination.

 

What Was Done:

• A comprehensive site audit was conducted, encompassing various critical aspects:
  • Technical Audit: Analysis of key indicators such as pages indexed by Google and Bing, SSL certificate status, and identification of technical issues related to XML sitemap generation, Google Analytics and Search Console setup, robots.txt configuration, and site speed for mobile devices.
  • Commercial Factors Audit: Evaluation of commercial elements including contact information, micro-markup implementation (Schema.org for breadcrumbs and contact info), social media links, Google Business Profile presence, phone number visibility, and the presence of an «About Us» page.
  • Content Analysis: Assessment of content uniqueness on key pages with recommendations for writing new articles to improve relevance to the semantic core.
  • Usability & User Experience: Recommendations included implementing «Breadcrumbs,» an «Up» button for fast navigation, and ensuring correct content on the 404 page.

   

An optimization scheme was developed:

• • Collection and Clustering of Keywords: A detailed semantic core was compiled, categorizing keywords by relevance to various pages such as Home, Services, Instagram, Facebook, TikTok, YouTube, LinkedIn, Twitch, Locations (Los Angeles, Miami, New York City, Chicago), B2B, Brands, and blog topics like Brand Awareness Boosting, Increasing Customer Loyalty, Hiring Social Media Influencers, and Finding Influencers.

• • Structure and Meta-Tag Recommendations: An updated site structure was proposed, including new pages and hierarchical organization. Detailed recommendations for Meta-Tags (Title, Meta-Keywords, Meta-Description) and H1 tags were provided for each relevant page.

• • Templated Internal Linking: Guidelines for setting up internal links on relevant pages and for implementing cross-page linking within new articles, ensuring keywords link to the appropriate pages according to the semantic core.
  • Content Enhancements: Recommendations for content development included writing new articles to improve uniqueness and relevance, with specified character counts for different page types (Home, Category, Subcategory). Instructions for optimal usage of H1-H6 tags, keyword highlighting, and H2 tag optimization were also provided.

• The client received a comprehensive package of recommendations, including a detailed audit report, the semantic core, and a structured set of technical tasks for implementation, provided in accessible document formats like PDF and referenced as an Excel file for specific meta-tags and copywriting tasks.

 

Result of Delivery:

The client was provided with a complete SEO foundation for subsequent implementation, including a thorough audit of the site’s current state, a meticulously compiled and clustered semantic core, an optimized site structure, and a prioritized plan of recommendations for on-site optimization.