Luxury fashion | SMM Initial Setup / UAE

This project involved the initial setup and launch of social media presence for Verum modo, a brand clothing store specializing in original, high-end apparel from world-renowned luxury brands. The store’s key value proposition is the authenticity of its products, supported by official documentation, flexible pricing, and high-quality service. The target sales geography includes Kazakhstan, Europe, the UAE, and China.

The primary platform for this project was Instagram. The work began from scratch, as the client did not have any existing public profiles for the brand.

 

Packaging and Design

Since the brand did not have an existing logo or corporate identity, all visual and text elements were created from scratch. The design style was defined as strict and minimalistic, with a preferred color palette of white.

 

The following elements were developed:

• • Avatar: A custom avatar was created for the profile.

• • Profile Bio: A concise and informative description was written to highlight key advantages: «Brand clothing store — fashion in your closet ◾️ Your favorite brands ◾️ New collections immediately after the release ◾️ Only originals ◾️ Documentation in the package ◾️ Promotions and discounts 📩Write in DM«.

• • Post Templates: Unique design templates were created for different content categories, ensuring a unified and professional visual feed.

• • Highlights Covers: Covers for key Instagram Highlights sections were designed, including «About us,» «Catalog,» «For sale,» «Delivery,» and «NEW».

• Unified Visual Style: The overall design was developed to align with the aesthetic of major luxury fashion houses like YSL, Prada, Valentino, and Dolce & Gabbana, which were cited as references.

 

Content Strategy

The content strategy was designed to resonate with a high-income female audience (25-45 years old) who value status, quality, and fashion trends. The communication tone is professional, sophisticated, and expert.

 

A content rubricator was developed to structure publications and simplify navigation using unique hashtags:

• • #Verum_modo_brand (Informational): Posts about the history of fashion brands, interesting facts, and little-known details.
  • #Verum_modo_range (Commercial): Showcasing products available in the store.
  • #Verum_modo_promotion (Commercial): Announcements of special offers, promotions, and contests.
  • #Verum_modo_feedback (Commercial): Featuring customer reviews.
  • #Verum_modo_tips (Informational): Posts with fashion tips and style advice.
  • #Verum_modo_myths (Entertainment): An engaging format titled «the true face of the brand,» inspired by a client suggestion to present well-known brands from an unexpected angle.

An initial weekly content plan was established with a posting schedule of 7 posts per week, timed to maximize audience engagement.