Advertising creatives | Targeting Setup / US

The client, Einzelwerk, operates in the B2B segment, specializing in the online sale of advertising creatives in sets. The primary objective of this advertising campaign was to drive sales directly from the client’s website. A key performance indicator for efficiency was a maximum cost of $30 USD per sale. The campaign was designed for English-speaking countries with high purchasing power, including the USA, UK, Australia, Canada, and the United Arab Emirates. 

Project Work

The project involved a comprehensive setup for launching targeted advertising campaigns on Facebook and Instagram, focusing on precise audience engagement and compelling creative development.

• • Audience Selection and Targeting Setup: Based on a thorough analysis of the niche and competitors, three distinct audience segments were developed:
    • Business Owners (30-55 years old): Located in the USA, UK, Australia, Canada, and UAE, targeting individuals matching behaviors as small business owners, employers, or specific job titles (e.g., Business Owner, Owner and CEO, Founder). Interests included Marketing, Ads, Banner, Digital marketing, Social media marketing, or Advertising campaign.
    • Marketers (30-55 years old): Located in the same geographic regions, targeting various marketing-related job titles such as Social Media Manager, Digital Marketing Strategist, Marketing Specialist, and Advertising Consultant.
    • Retargeting Audience: Comprising users who had previously visited the client’s website (viewed content) and those who clicked the «Get a set of creatives» button but did not complete a purchase.
  • Development of Ad Creatives: Tailored advertising texts were developed for each audience segment, designed to be engaging, easily digestible, structured, and modern. The creatives highlighted key product benefits:
    • • For Business Owners: Focused on addressing non-performing ad campaigns due to weak creatives, offering high-conversion ad creatives that grab attention, feature customized text, come in 3 designs, and ensure fast delivery (3 working days).

    

    • • For Marketers: Emphasized solving the challenge of limited time for web design, providing high-conversion ad creatives with similar benefits.

    

    • • For Retargeting: Aimed at encouraging completion of purchase by reminding users that high-conversion ad creatives are within reach. The visual style was to align with the client’s brand colors and website design.

    

  • Setting Up Goals and Events: To enable effective tracking of campaign performance and conversions, Facebook Pixel implementation was recommended for the client’s website. This included setting up tracking for standard PageView events and custom Purchase events (with specified currency and value) when users clicked the «Purchase» button. This foundational setup was crucial for subsequent performance measurement and optimization.